Analytics and Reporting

Know what’s converting — and grow without guessing.

Why this matters

Most air conditioning installation businesses don’t have a lead problem — they have a visibility problem.

You can’t improve what you can’t see. If you don’t know:

how many leads turn into surveys

how many surveys turn into accepted quotes

how long it takes to reply

which lead sources actually make you money

…you end up relying on gut feel, chasing everything, and wasting time on the wrong work.

Analytics turns your sales process into something measurable, repeatable, and scalable.


What you gain

better conversion rates

faster sales cycles

less time wasted chasing the wrong leads

smarter marketing spend

predictable growth


What Analytics and Reporting does

Quotestack tracks the performance of your quoting journey, so you can understand:

Pipeline health: what’s active, what’s stalled, and what needs attention

Conversion performance: where customers drop off and where they progress

Speed metrics: response time and quote turnaround

Lead quality and source: where your best customers originate

Team activity (if relevant): consistency and follow-up effectiveness

It’s not “dashboard noise” — it’s practical insight that helps you win more jobs.

Know what’s converting and grow without guessing.

Quotestack Analytics & Reporting shows you what’s happening across your pipeline: where leads come from, how fast you respond, what converts into booked surveys, and what turns into revenue.

FAQs

  • Will it feel spammy?

    No. The reporting is designed to be practical: what’s stuck, what’s converting, and what to do next.

  • Will this help me get more sales?

    Yes — because it highlights where leads are being lost and helps you improve follow-up,

    response speed, and survey booking rate.

  • Yes — because it highlights where leads are being lost and helps you improve follow-up, response speed, and survey booking rate.

    Yes. You can see which channels generate leads that progress, not just clicks.

  • Is this useful if I’m a one-person business?

    Especially. When you’re busy, you need clarity on what to chase first.

  • Does this help book surveys specifically?

    Yes — the core aim is to guide the customer toward the next step (typically a survey booking), because that’s where conversion increases.

Key benefits

See what’s working (and double down)

If one lead source produces higher-value jobs, or one quote type converts faster, you’ll see it and you can focus your time and marketing where it pays back.

Spot leaks in your sales process

Most pipelines leak at predictable points, when enquiries aren’t followed up quickly, quotes are sent without a clear next step, surveys aren’t booked, or quotes are left pending for too long and analytics makes those leaks visible so you can fix them.

Improve response speed — one of the biggest conversion levers

Faster response often beats cheaper pricing. If your average response is slow, analytics shows it clearly and helps you build habits that win more jobs.

Forecast workload and revenue more confidently

When you can see pipeline value and stages, you can plan installs, staffing, and stock with less stress and fewer surprises.

Make marketing spend accountable

Clicks don’t matter. Enquiries don’t matter. Sales matter. Reporting helps you understand which channels bring leads that actually book surveys and convert.

FAQs

  • Will it feel spammy?

    No — the most effective sequences are short, helpful, and focused on next steps. You control timing and wording.

  • Can I customise the messages?

    Yes. Use your own language so it matches how you speak to customers and your brand.

  • Can I run email only?

    Yes. You can use email automations without SMS.

  • What if a customer replies?

    Replies come back into your process so you can respond normally. Automations are there to prompt action, not replace human conversation.

  • Does this help book surveys specifically?

    Yes — the core aim is to guide the customer toward the next step (typically a survey booking), because that’s where conversion increases.

Key benefits

See what’s working (and double down)

If one lead source produces higher-value jobs, or one quote type converts faster, you’ll see it —

and you can focus your time and marketing where it pays back.

Spot leaks in your sales process

Most pipelines leak at predictable points, when enquiries aren’t followed up quickly, quotes are sent without a clear next step, surveys aren’t booked, or quotes are left pending for too long and analytics makes those leaks visible so you can fix them.

Improve response speed — one of the biggest conversion levers

Faster response often beats cheaper pricing. If your average response is slow, analytics shows it

clearly and helps you build habits that win more jobs.

Forecast workload and revenue more confidently

When you can see pipeline value and stages, you can plan installs, staffing, and stock with less

stress and fewer surprises.

Make marketing spend accountable

Clicks don’t matter. Enquiries don’t matter. Sales matter. Reporting helps you understand which channels bring leads that actually book surveys and convert.

What you can track

Pipeline overview

total active leads

which stage they’re in (enquiry, quoted, survey booked, etc.)

your previous interactions and their responses

Conversion metrics

enquiry → quote rate

quote → survey booking rate

survey → win rate

overall conversion rate

Speed metrics

time to first response

time to quote delivery

time from quote to survey booking

Revenue and value indicators

average quote value

value of pipeline by stage

 won vs lost trends over time

Lead source quality

which sources create the highest conversion

which sources waste time (low intent / low conversion)

where to invest next

you know what to do next

you know what to stop doing

you can delegate follow-up more confidently

you can predict outcomes instead of hoping

Why this helps owners and managers specifically

Analytics saves time and mental load because:

It’s not an accounting platform

It’s not a full BI tool

It won’t replace your bookkeeping reports.
It gives you actionable visibility over your quoting pipeline and conversion.

What it isn’t

Quotestack analytics is designed for sales and quoting performance.

Real-World Scenarios

Find and revive stalled quotes

Filter for quotes that haven’t moved in X days and trigger a follow-up sequence.

Identify your best-performing lead source

Stop spending money on leads that don’t book surveys. Double down on the source that creates buyers.

Improve your response time

If your first response time is high, tighten it — speed wins more work with the same lead volume.

Improve survey booking rate

If customers aren’t booking surveys, your next step isn’t clear enough. Adjust the journey and follow-up.

Turn visibility into growth.

If you’re currently guessing what’s working, Analytics & Reporting gives you clarity: where sales are coming from, what’s stalling, and what to improve to win more work.